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Monroe sends out practical and inspiring emails to help you become more successful, as well as occasional updates on his own career.  This is one email list you will be glad you are a part of.  Join us!
SOUTH FLORIDA BUSINESS JOURNAL - 5/25/2001

LIGHTING THE FUSE: TO BE OR NOT TO BE, THAT IS THE BOTTOM LINE
by Michael Miller

I've spent a lot of time around theater folk. They are creative, excitable, unpredictable, intense and emotional.
In other words, flakier than the "before" part of a Head and Shoulders commercial.

For every Kevin Spacey, John Malkovich, Gary Sinise and Adam Sandler who makes it to the big time, there are legions of woulda-been, coulda-been, shoulda-beens who never parlay their talent into fame and fortune, except in local productions of "True West," direct-to-video porn movies, or direct-to-video porn versions of "True West":

Austin: "There's gonna be a general lack of toast in the neighborhood this morning ..."
Lee: "Is that a UPS delivery woman knocking on the door?"
My first experience with the stage came in elementary school, in a play on the life of George Washington, Let George Do It!, which also could be the title of a direct-to-video porn movie, a campaign slogan for W., or a combination of the two. Let Dick decide.

My role as The Narrator ("Take 2,000 pounds/that makes a ton/put it together, and what have you got?/George Washington!") did not lead to any other offers, and I spent a few lean years dealing with my freakish Macaulay Culkin rise to stardom.

I did a lot of Tang in those days, and had a nasty bout with Pixie Sticks addiction.

But I never forgot the applause, the attention, the smiles on the faces of adulating women. I think her name was Theresa.

If I had known enough to get an agent or had the business sense to guide my career, I might have made it to "You're A Good Man, Charlie Brown" or even the lofty heights of "The Fantasticks."

But I had no help, and the only remnants of my stage career are my recollection of 70 percent of Hamlet's "To be or not to be" soliloquy, and my ability to drop the word "soliloquy" into casual conversation.

(I can also, when asked, recite the popular `70s McDonald's slogan, "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun," backwards, though I am rarely asked.)

Future Barrymore wannabes (Lionel or Drew, pick your model) have the help of Monroe Mann, who is operating Unstoppable Actors, a New York consulting firm that teaches business skills to actors.

"You are not an actor, you are a venture capitalist businessman," says Mann, president and founder of the firm. Mann is a real actor. I know, because he concludes phone messages with "Ciao!"

Mann says, "The reason most actors fail is because they put too much effort into learning to act, and not enough into learning to sell."

Mann, 23, has a degree in international economics. Calling from the New Jersey set of his latest film, "Swimfan85," Mann told me that most aspiring professional actors quit before a year has passed. If these actors looked at acting as a startup venture capital business from the beginning, he says, they would have attacked their acting career from a different angle, and might have made progress.

"I teach actors how to run a business, plain and simple," Mann says. "That encompasses a whole lot, from writing press releases and marketing to deciding when to incorporate and how to manage debt while still staying competitive. Attitude, though, is the most important factor."

Mann calls himself a "drill sergeant and cheerleader" for actors, and encourages clients to read magazines such as Entrepreneur and Fast Company. His press materials say he is "a very successful actor," and list a few dozen stage, TV and film credits.

"As far as Unstoppable Actors is concerned, an MBA is far more relevant to an acting career than an MFA, and for one reason," Mann says. "Acting is a business, not a talent show. If you want to act as a profession, get out there and do it, and be sure you know how to conduct business ... real business, seriously. This is critical to being an actor."
Mann's Web sites, unstoppableartists.com and monroemann.com, say his book on the subject, The Theatrical Juggernaut, will be published this summer.
I won't read it. I've long ago given up my stage dreams. I decided it is ignoble to pursue validation by choosing a career that demands attention and feedback.

E-mail Associate Editor Michael Miller at MMiller@bizjournals.com.

Romp on! Meet you at the top! No Rule, No Excuses, No Regrets. HOOAH!

The RoMann Empire
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Phone: 646-764-1764
Email: roe@unstoppableartists.com